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Creative Producer
RemoteFull-timePerformance MarketingVideo Games
Estoty is hiring a Creative Producer to develop and scale performance-driven user acquisition creatives for mobile and cross-platform games. The role is full-time and can be remote, hybrid, or office-based in Riga.
Responsibilities
- Develop creative hypotheses using data, performance insights, and market trends
- Own user acquisition concepts for video and playable advertisements
- Write creative briefs and storyboards for multiple channels and placements
- Build and iterate advertising structures across the full funnel
- Coordinate with user acquisition managers and the creative lead
- Direct motion designers and artists and provide iteration feedback
- Analyze creative performance and explain why concepts succeed or fail
- Scale effective creative patterns and discontinue underperforming ideas
- Conduct competitor and market research using Sensor Tower or comparable tools
- Track trends in visuals, hooks, formats, networks, and game genres
- Contribute to creative guidelines, best practices, and internal knowledge resources
Requirements
- At least 2 years of experience as a Creative Producer or Creative Strategist in mobile games or performance marketing
- Strong understanding of user acquisition creatives and performance-driven production
- Knowledge of CTR, IPM, CPI, ROAS, retention signals, and creative testing
- Ability to connect creative decisions with data and business impact
- Experience working with user acquisition managers, motion designers, and producers
- Strong project management and communication skills
- Ability to manage multiple projects and fast iteration cycles
- Good command of English for documentation, tools, and team communication
Nice to have
- Motion design background or strong visual sense
- Experience with playable advertisements
- Familiarity with advertising networks and their creative requirements
- Experience building creative systems, frameworks, or libraries
Benefits
- Friendly working atmosphere
- Opportunity to contribute to a mobile game reaching a global audience
- Full-time schedule, 09:00–18:00
- Remote, hybrid, or on-site work options
- Gross salary of 1,800–4,000 depending on experience