C
Marketing Operations Specialist
·Israel
Not specifiedFull-timeCybersecurity
Own and optimize marketing tools, workflows, and data flows. Support performance tracking, build email and nurture campaigns, manage lead scoring and routing, and use AI for automation. Requires 3+ years in marketing operations, CRM, and marketing automation, preferably in SaaS or cybersecurity.
Responsibilities
- Own and optimize all marketing tools, integrations, workflows, systems, and processes.
- Support marketing performance tracking and reporting by maintaining dashboards, data flows, and campaign setup across campaigns and funnel stages.
- Work across marketing platforms including CRM, marketing automation, ABM, and analytics tools.
- Build, test, execute, and monitor email campaigns and automated nurture programs; support lead processes including scoring, routing, segmentation, and data quality.
- Use AI tools to improve efficiency, automate workflows, and enhance reporting.
- Partner with marketing, sales operations, and technology teams to improve processes and integrations.
Requirements
- 3+ years in marketing operations, marketing analytics, or revenue operations.
- 2+ years in a software company.
- Hands-on experience with AI tools for analysis, automation, and reporting.
- Experience with CRM and marketing automation platforms.
- Strong Excel or Google Sheets skills and basic data management understanding.
- Strong analytical, problem-solving, communication, and cross-functional collaboration skills.
Nice to have
- HubSpot and Salesforce.
- 6sense or other ABM platforms.
- SaaS or cybersecurity experience.