R
Social and Community Lead
On-siteFull-timeSocial Media Management
Build and lead social media for an early-stage consumer brand, developing its voice and presence for a US audience. This full-time role is in-office in Tel Aviv, with occasional travel to the US for shoots, creator days, prize reveals, and campaign launches.
Responsibilities
- Own social strategy and channel operations across TikTok, Instagram, YouTube, Facebook, and emerging platforms.
- Develop brand voice, content pillars, recurring formats, and a team-wide social playbook.
- Plan, create, edit, publish, and report on social content.
- Source and manage user-generated content, secure rights, and build a repeatable content pipeline from member and winner stories.
- Find, negotiate with, brief, manage, and measure creators and influencers; develop a repeatable roster and own the budget.
- Coordinate and direct social production from concept to published content, including shoots and campaign launches.
- Set community standards, manage escalations, report on performance, and adjust strategy based on results.
- Coordinate closely with paid social and lifecycle teams.
Requirements
- At least 5 years of social media experience, including 2 years owning brand channels end to end.
- Proven experience building social presence for a US consumer brand and fluency in US culture.
- Strong short-form video skills, including hooks, pacing, retention, and platform-native editing.
- Hands-on creator and influencer management, including negotiation and budget ownership.
- Experience running or coordinating content production.
- Willingness and ability to travel to the US as needed.
- Ability to analyze performance data and adjust plans accordingly.
Nice to have
- Paid social literacy.
- Design or editing skills, such as CapCut, Premiere, Figma, or Canva.
- Experience launching a brand from the ground up.