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Senior Social Media Manager
Not specifiedFull-timeSocial Media ManagementDefense TechnologyHomeland Security
Manage and grow organic social media and content across a defense and homeland security technology group, its companies, brands, and executives. The role combines strategy, copywriting, content creation, production, and performance analysis.
Responsibilities
- Manage day-to-day organic social media across LinkedIn, X, Instagram, and other relevant platforms.
- Coordinate social media activity and content calendars across group companies, brands, and executives.
- Write posts, captions, campaign concepts, executive content, and other social-first copy.
- Develop thought leadership and identify relevant topics, trends, and conversations.
- Monitor industry, competitor, and market activity and turn findings into content ideas and strategic insights.
- Develop creative concepts for company news, technologies, partnerships, events, and brand activity.
- Shoot, edit, and publish short-form content; plan and manage filming, interviews, events, and professional productions.
- Brief and coordinate photographers, videographers, designers, and other external creative suppliers.
- Create content around conferences, exhibitions, company events, and executive appearances.
- Track performance, audience growth, and engagement, and improve content using data.
- Coordinate with PPC, PR, design, and marketing teams to support consistent brand communications.
- Keep up with platform changes, new formats, audience behavior, and content trends.
Requirements
- At least 2 years of hands-on social media account management experience.
- Portfolio showing social profiles managed and examples of contributed content, campaigns, or productions.
- Excellent English writing, copywriting, storytelling, and creative skills.
- Strong understanding of LinkedIn and X, with familiarity across other major social platforms.
- Ability to turn complex subjects into clear, engaging content and maintain distinct voices across brands and executives.
- Awareness of trends, news cycles, and online conversations.
- Experience producing social-first video and visual content and managing productions, events, or external creative suppliers.
- Ability to take projects from concept to execution, with strong organization and attention to detail.
Nice to have
- Experience with executive content or corporate thought leadership.
- Experience in technology, defense, homeland security, B2B, or capital markets.