Senior Social Media Manager
Own social media strategy and day-to-day operations, from content planning and production to publishing, community engagement, performance analysis, and optimization. This is a senior individual-contributor role working closely with marketing, performance, brand, and design teams.
Responsibilities
- Manage the company’s social media channels, particularly Instagram, TikTok, Facebook, and LinkedIn.
- Develop weekly and monthly content plans and creative concepts for posts, Reels, and Stories.
- Write platform- and audience-specific copy, identify trends, and adapt them into relevant content.
- Create and produce short-form videos, including writing briefs and scripts.
- Manage the community and encourage active engagement with followers.
- Monitor content and channel performance, and continuously optimize based on data and insights.
Requirements
- At least two years of hands-on social media management experience.
- Demonstrated experience managing social media accounts and activity for brands or companies.
- Strong experience with Instagram, TikTok, Facebook, and LinkedIn.
- Excellent writing and copywriting skills.
- Strong understanding of short-form video content, including Reels.
Nice to have
- Experience working at a digital agency.