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GEO & SEO Manager

Papaya Global·Israel·en
On-siteFull-timeSEOEnterprise SoftwareFinTech

Own organic growth, search visibility, and website optimization for a global B2B workforce management and payments technology company. Lead traditional SEO and AI-search initiatives while improving traffic, visibility, and visitor-to-lead conversion.

Responsibilities

  • Own and execute the GEO and SEO roadmap to increase organic visibility and lead generation.
  • Develop strategies for technical SEO, entity optimization, structured data, and AI-search visibility.
  • Monitor search and AI trends, competitors, rankings, brand mentions, query presence, and AI-overview inclusion.
  • Conduct website audits covering technical SEO, structured data, site health, speed, and security, and coordinate implementation with developers.
  • Manage and prioritize the marketing website roadmap and align development resources with business goals.
  • Optimize content, keywords, entities, site structure, and user experience for search engines and visitors.
  • Publish and manage website content in WordPress and other CMS platforms.
  • Implement conversion rate optimization initiatives to improve visitor-to-lead performance.
  • Track organic traffic, rankings, visibility, and conversion KPIs and provide actionable reports to marketing leadership.

Requirements

  • At least 3 years of proven international SEO or technical SEO experience with measurable B2B results.
  • Expertise in AEO/GEO, entity SEO, structured data, and AI-driven search.
  • Strong experience with Google Search Console, GA4, Semrush, Ahrefs, and Screaming Frog.
  • Strong data analysis and reporting skills using Excel or Sheets and BI tools.
  • Hands-on WordPress or other CMS experience; WordPress is required.
  • Strong project management, prioritization, multitasking, and organizational skills.
  • Excellent communication skills for cross-functional collaboration and stakeholder reporting.

Nice to have

  • Experience with HubSpot and Salesforce.
  • Experience with BI tools.
  • Knowledge of emerging SEO and AI-search trends.

Benefits

  • Work on the forefront of GEO and SEO innovation.
  • Influence global brand visibility and customer acquisition.
  • Collaborate with developers, content creators, and marketing teams.

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