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Senior Product Marketing Manager, B2B
On-siteFull-timeProduct MarketingEdTechEnterprise Software
Lead the creation of B2B product marketing strategy for an AI-powered education product. Own positioning, messaging, market entry, sales enablement, competitive intelligence, pricing insights, and go-to-market execution.
Responsibilities
- Define B2B positioning, messaging, category narrative, and differentiation.
- Develop target segments, personas, use cases, and the ideal customer profile.
- Conduct customer and market research and translate findings into go-to-market priorities.
- Create sales enablement materials, including pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging.
- Lead competitive intelligence and pricing and packaging research.
- Turn pilot and customer results into proof points and commercial insights.
- Lead go-to-market plans and launches for new B2B products and capabilities.
- Establish the foundation and operating processes for the product marketing function, with potential to grow the team.
Requirements
- 6–8 years of experience in product marketing, go-to-market, or a related role.
- Strong experience in B2B SaaS or AI.
- Proven expertise in positioning, messaging, ideal customer profiles, sales enablement, and go-to-market strategy.
- Understanding of B2B and enterprise buying processes.
- Experience launching products or entering new markets globally.
- Native-level English with exceptional spoken and written communication skills.
- Strong storytelling, writing, commercial judgment, and communication abilities.
- Strategic and hands-on approach, with the ability to build processes and programs from scratch.