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User Acquisition Manager
HybridFull-timePerformance MarketingInsurance
Join a paid acquisition team managing and scaling global B2C Search and YouTube campaigns for an AI-focused insurance business. The role combines strategic planning, hands-on execution, data analysis, experimentation, and AI-enabled optimization.
Responsibilities
- Own end-to-end management of global Search and YouTube campaigns.
- Analyze performance, run experiments, and continuously optimize campaigns.
- Lead measurement and reporting for assigned acquisition channels.
- Allocate budgets and make channel investment decisions.
- Identify growth opportunities through industry, platform, and technology trends.
- Use AI tools to improve campaign performance, automation, and decision-making.
- Partner with Product, Creative, and Analytics teams.
- Balance strategic planning with hands-on execution across multiple initiatives.
Requirements
- At least 3 years of experience managing global, large-scale B2C PPC campaigns across YouTube and Search.
- Experience managing campaign budgets of $150,000 or more per month.
- Strong analytical and data-driven decision-making skills.
- Demonstrated ability to drive performance at scale.
- Strong project management and cross-functional collaboration skills.
- Comfort working in a fast-paced, high-ownership environment.
- Willingness to work in an office most days of the week.
Nice to have
- Experience with social advertising platforms.