P
TV Retention Marketing Manager
On-siteFull-timePerformance MarketingTelecommunications
Lead customer retention for a television service by reducing churn, improving customer experience, and increasing value and revenue from the existing customer base.
Responsibilities
- Lead the customer retention strategy and initiatives to reduce churn.
- Develop pricing, promotional offers, and loyalty programs for existing customers.
- Lead cross-organizational marketing initiatives and launches that improve customer experience.
- Analyze trends, market surveys, and churn drivers to generate business insights.
- Identify growth opportunities and increase customer-base value and revenue.
- Work with diverse internal stakeholders and lead cross-functional projects.
- Use data-driven management to support business goals.
Requirements
- Bachelor’s degree in marketing, economics, business administration, or a related field is required.
- At least two years of experience in marketing management.
- Experience managing cross-functional projects is required.
- Direct or matrix management experience is required.
- Strong analytical capabilities and broad business thinking.
Nice to have
- Knowledge of the telecommunications industry, particularly television services.