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Senior Media Planner
Not specifiedFull-timePerformance MarketingAdvertising Services
Lead commercial media strategy and multichannel planning for client campaigns. Develop advanced methodologies, measurement models, and workflows while driving innovation and full-funnel optimization. The role partners with senior leadership and manages and develops one employee.
Responsibilities
- Lead multichannel media strategies and planning for clients
- Develop and implement media methodologies, models, and advanced workflows
- Build integrated media plans and lead full-funnel measurement and optimization
- Coordinate internal and external stakeholders
- Research changing media trends and implement innovation
- Manage and develop one employee through direct supervision and training
Requirements
- At least 5 years of experience in media strategy and media planning
- Proven experience with media planning and measurement
- Strong knowledge of digital media, CTV, and full-funnel approaches
- Experience leading complex initiatives and coordinating internal and external stakeholders without direct authority
- Strong strategic, analytical, commercial, and business judgment
- Ability to work independently and collaboratively, with initiative and a commitment to excellence
Nice to have
- Experience in large companies or leading media agencies