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Senior Marketing Operations Manager
HybridFull-timePerformance MarketingEnterprise Software
Own and improve the marketing and partnerships technology stack for a growing B2B SaaS company. Optimize HubSpot, automation, attribution, funnel analytics, data quality, and partner operations in a hands-on individual contributor role.
Responsibilities
- Own and optimize HubSpot workflows, integrations, properties, lifecycle stages, lead scoring, campaigns, data hygiene, and reporting
- Improve campaign execution, lead routing, attribution, and full-funnel reporting
- Connect paid advertising channels with HubSpot and develop trusted multi-touch attribution
- Maintain and upgrade integrations between HubSpot, databases, and advertising platforms
- Manage data requests, audience segmentation, performance analysis, and database hygiene audits
- Improve tracking of partner-sourced and partner-influenced pipeline
- Automate partner lead handoffs and routing
- Analyze acquisition, expansion, and churn performance to support budget and funnel decisions
- Use AI and no-code or low-code tools to automate manual and error-prone GTM processes
- Collaborate with cross-functional stakeholders to improve customer lifecycle efficiency
Requirements
- 5+ years of experience in marketing operations, RevOps, or GTM operations
- Experience owning and improving a marketing technology stack in B2B SaaS
- Expertise in HubSpot workflows, integrations, lifecycle management, campaigns, reporting, and Marketing Hub
- Strong knowledge of HubSpot Campaigns
- Understanding of Facebook Ads and Google Ads tracking and attribution
- Knowledge of how marketing, sales, and partnerships work together across the revenue lifecycle
- Experience in a fast-moving SMB SaaS or scale-up environment
- Strong analytical and problem-solving skills
- Fluent English
Nice to have
- Google Tag Manager, GA4, and Meta, Google, or TikTok pixels
- Make or n8n automation platforms
- APIs, webhooks, and JSON
- Tableau or AppsFlyer
- SEO and AEO experience in HubSpot
- RevOps or HubSpot consulting experience
- AI-powered development tools such as Claude Code or Cursor
Benefits
- Flexible hybrid workweek
- Excellent benefits
- Career growth opportunities
- Training and professional development
- Collaborative, inclusive team environment