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Senior Marketing Manager
On-siteFull-timePerformance MarketingEnterprise SoftwareManufacturing
Lead marketing strategy and execution for an AI platform serving consumer goods and manufacturing brands. This full-time, on-site role in Israel focuses on campaigns, digital channels, content, analytics, brand positioning, and demand generation.
Responsibilities
- Develop and execute integrated marketing strategies and campaigns.
- Manage digital channels and oversee content across web, email, social, and events.
- Optimize marketing performance using analytics and testing.
- Create messaging and support go-to-market initiatives with product, sales, and design teams.
- Strengthen brand awareness and demand generation.
- Conduct market research and monitor competitive landscapes.
- Coordinate cross-functional initiatives and refine marketing approaches.
Requirements
- Demonstrated experience in marketing strategy, campaign planning, and brand positioning for technology or SaaS products.
- Strong skills in performance marketing, social media management, SEO/SEM, and marketing analytics.
- Professional proficiency in English.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience with CRM, marketing automation, analytics dashboards, and A/B testing tools.
- Experience in market research, customer segmentation, and data-driven decision-making.
- Strong written communication, collaboration, and project management skills.
Nice to have
- Advanced degree.
- Experience in AI, consumer goods, or manufacturing.
- Interest in innovative product workflows.
- Additional languages for global marketing.
- Experience in a fast-paced startup environment.