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Senior Marketing Analyst
Not specifiedFull-timePerformance Marketing
Join a growth-focused team as a senior marketing analytics partner. You will connect commercial strategy with technical analytics, own user acquisition data foundations, and turn channel data into decisions that improve scaling and budget allocation.
Responsibilities
- Partner with marketing and growth teams to translate commercial goals into analytical frameworks and measurement models.
- Own end-to-end analytics for user acquisition platforms, including spend, attribution, and channel performance.
- Design, build, and maintain marketing data structures, tracking specifications, and data models.
- Analyze user journeys, campaign ROI, and customer lifetime value to identify growth opportunities.
- Build dashboards, attribution models, and predictive frameworks to guide budget allocation.
Requirements
- At least 4 years of experience in marketing analytics, performance media analytics, or product analytics focused on user acquisition.
- Hands-on experience with Google Ads, Meta Ads Manager, TikTok, SDKs, and mobile measurement partners such as AppsFlyer or Adjust.
- Advanced SQL skills for data extraction and transformation.
- Experience with data warehouses such as BigQuery or Snowflake.
- Experience with visualization tools such as Tableau, Looker, or Power BI.
- Experience modeling, structuring, and cleaning multi-source marketing data.
- Ability to present insights to cross-functional stakeholders and influence budget decisions.
Nice to have
- Python or R experience