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Senior Lifecycle Marketing Manager
Not specifiedFull-timePerformance MarketingEnterprise Software
Own lifecycle marketing strategy and execution, building scalable, personalized programs that drive revenue and meaningful customer actions throughout the journey.
Responsibilities
- Set lifecycle marketing strategy for an assigned funnel area, with revenue as the primary success measure
- Build scalable lifecycle infrastructure, including segmentation, behavioral triggers, channel orchestration, and journey design
- Lead cross-functional initiatives with product, sales, customer success, data, and engineering teams
- Design and run multi-channel campaigns across email, in-app, push, SMS, and other channels
- Create personalized, behavior-driven journeys that encourage product adoption, engagement, and upgrades
- Use behavioral data and AI to improve personalization and campaign relevance
- Own the testing roadmap and use experiment results to evolve lifecycle strategy
- Partner with data and engineering teams on event schemas, audience logic, and reliable behavioral data
- Translate performance results into recommendations on investment, priorities, and strategy
Requirements
- At least 6 years of experience in lifecycle, CRM, or growth marketing, including work in a SaaS, product-led growth, or subscription business
- Demonstrated ability to drive measurable revenue outcomes with clear attribution
- Experience owning lifecycle strategy end to end, including frameworks, priorities, and tradeoffs
- Ability to design scalable segmentation models, behavioral triggers, and customer journeys
- Experience using behavioral data and automation to deliver personalized communications at scale
- Experience defining event taxonomies and working with customer data platforms or data warehouses alongside engineering teams
- Hands-on experience with Braze, HubSpot, Iterable, Salesforce Marketing Cloud, or similar tools
- Practical experience using AI tools for content, data analysis, audience insights, or workflow automation
- Ability to lead cross-functional initiatives, influence stakeholders, and communicate business impact
Benefits
- Competitive salary, benefits, potential bonus, and equity eligibility for many roles
- Learning and development programs, AI workshops, bootcamps, and internal hackathons
- Collaborative global culture with Employee Resource Groups