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Senior GTM Business Analyst, Marketing Analytics
Not specifiedFull-timePerformance MarketingCybersecurityEnterprise Software
A B2B SaaS company is seeking a senior marketing analytics professional to improve growth decisions through digital analytics, attribution, campaign optimization, and data storytelling.
Responsibilities
- Analyze digital channels, campaigns, segments, regions, and customer journeys.
- Create measurement frameworks for awareness, engagement, lead generation, conversion, campaign effectiveness, and marketing ROI.
- Develop attribution models to evaluate marketing touchpoints and guide investment decisions.
- Assess direct, partner, affiliate, paid, organic, and field marketing to optimize channel mix and ROI.
- Measure partner marketing, co-marketing, partner engagement, and demand-generation contribution.
- Identify improvements to targeting, audience segmentation, campaign conversion, and marketing investment efficiency.
- Analyze SDR productivity, lead follow-up, capacity, conversion, and marketing-to-SDR handoffs.
- Build a scalable marketing data domain integrating campaign, web, CRM, marketing automation, partner, product, and commercial data.
- Develop data models and analytical datasets using dbt, Snowflake, and SQL.
- Create self-service dashboards and partner with data teams on tracking, taxonomy, data quality, governance, and metric definitions.
- Use generative AI and modern analytics tools to automate reporting and accelerate insights.
- Advise marketing leadership on planning, budget allocation, and performance management.
- Present executive-ready insights and recommendations across Marketing, SDR, Channel, RevOps, Sales, Finance, and Data/BI.
Requirements
- At least 3 years of experience in marketing, digital, go-to-market, or revenue operations analytics within B2B SaaS or technology.
- Experience analyzing digital marketing, web behavior, campaigns, lead generation, funnel conversion, and marketing ROI.
- Experience measuring channel and partner marketing, including co-marketing, affiliate, and partner-sourced programs.
- Hands-on experience with CRM, marketing automation, and web analytics platforms such as Salesforce, HubSpot, Marketo, or Google Analytics.
- Experience developing or improving marketing attribution models.
- Understanding of B2B SaaS and product-led growth models.
- Experience measuring SDR productivity and lead-management performance.
- Advanced SQL, Snowflake, and dbt skills.
- Experience building dashboards with Tableau, Looker, Power BI, or comparable tools.
- Strong stakeholder management, data storytelling, and presentation skills.
Nice to have
- Experience with incrementality testing, experimentation, or marketing-mix measurement.
- Experience designing campaign tracking, UTMs, and marketing data-quality controls.
- Experience in cybersecurity, networking, cloud, or enterprise software.
- Additional marketing experience in B2B SaaS companies.