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Senior CRM & Lifecycle Marketing Manager
HybridFull-timePerformance MarketingEntertainment
Lead retention and lifecycle marketing strategy for a global B2C consumer marketplace. Build data-driven campaigns across email, SMS, push notifications, and loyalty channels while improving engagement, customer growth, and revenue.
Responsibilities
- Develop the retention marketing strategy and oversee integrated campaign execution
- Create and manage lifecycle marketing campaigns using customer data
- Build segmented audiences and deliver relevant cross-channel messaging
- Partner with Creative teams on campaigns and brand value initiatives
- Develop and measure test-and-learn programs with Analytics teams
- Collaborate with Product and Technology teams on customer-focused offerings
- Use customer service insights to improve marketing programs
- Define requirements for CRM technology and related capabilities
- Monitor industry trends and identify opportunities to improve marketing strategy
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- At least 5 years of marketing experience
- Experience in marketing automation, lifecycle marketing, email marketing, and CRM
- Experience producing conversion-focused digital content
- Experience partnering with technology and product teams
- Experience in fast-paced, technology-driven environments
- Analytical, strategic, and project management skills
- Ability to experiment with new ideas and manage changing priorities
Nice to have
- Experience with loyalty programs
- Experience with sophisticated CRM platforms such as Bloomreach
Benefits
- Competitive salary and bonus opportunity
- Comprehensive benefits package
- Study fund contribution
- Company holidays
- Local and global team-building activities
- Hybrid work with two office days per week
- Supportive, collaborative workplace