Performance Marketing Manager
An advertising agency is seeking a performance marketing specialist to manage and optimize paid campaigns, budgets, tracking, and reporting.
Responsibilities
- Plan, launch, manage, and continuously optimize Google Ads campaigns across Search, Shopping, Display, and YouTube, as well as Meta campaigns on Facebook and Instagram.
- Manage campaign budgets and meet ROAS, CPA, and CPL targets.
- Analyze campaign performance and report results.
- Run A/B tests for creative, landing pages, and audiences.
- Implement advanced pixels and conversion events.
Requirements
- At least three years of experience managing paid campaigns on Google Ads and Meta.
- Experience managing large budgets.
- Strong proficiency with Google Analytics and Google Tag Manager, including advanced conversion tracking.
- Understanding of e-commerce and lead-generation campaigns.
- High-level English for managing international campaigns.
Nice to have
- Experience working in an advertising agency.
- Experience with Shopify.
- Experience in email marketing and automation.