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Performance Creative Specialist
On-siteFull-timePerformance MarketingAdTech
Join a global creative team as a performance creative specialist supporting user acquisition through data-driven briefs, asset development, testing, and optimization. This is a full-time independent contractor engagement in Tel Aviv-Yafo, billed through tax invoices at an agreed hourly rate.
Responsibilities
- Translate internal and external data into actionable creative briefs for designers, video editors, studios, and external vendors.
- Develop and optimize campaign assets, including copy, images, videos, and landing pages.
- Lead A/B testing across platforms to improve creative and campaign performance.
- Analyze and communicate the business impact of creative initiatives, including spend, CTR, and CVR improvements.
- Collaborate with performance marketing and media buying teams on internal user acquisition campaigns.
- Create and deliver webinars, internal briefings, and other educational materials on creative best practices.
Requirements
- 3–5 years of experience in performance creative, creative strategy, or digital advertising creative roles.
- Strong understanding of digital media buying and platforms including TikTok, Facebook, Instagram, YouTube, and LinkedIn.
- Experience with landing page performance, content marketing, user acquisition funnels, and in-house growth teams.
- Demonstrated ability to use data and testing frameworks to guide creative decisions.
- Experience using or implementing generative AI tools in creative workflows.
- Fluent written and spoken English.
- Strong presentation, communication, organization, and multitasking skills.