P
Mid-Level User Acquisition Manager
Not specifiedFull-timePerformance Marketinggaming
A global mobile gaming company is seeking a User Acquisition Manager to lead paid media strategy, campaign optimization, marketing analysis, and partner growth for its mobile games.
Responsibilities
- Create and execute comprehensive paid media strategies for user acquisition.
- Plan, launch, manage, and optimize paid campaigns across multiple platforms and channels.
- Manage substantial marketing budgets and monitor performance against KPIs.
- Analyze marketing data to evaluate content effectiveness and identify improvement opportunities.
- Track marketing trends and use insights to refine messaging and campaign strategy.
- Collaborate with creative teams on advertising assets and with product and community teams.
- Develop user acquisition processes, onboard new partners, and manage ongoing relationships.
- Build relationships with publishers and marketing partners in the mobile gaming industry.
Requirements
- At least 3 years of experience as a User Acquisition Manager or Media Buyer.
- Experience with AppsFlyer or other mobile measurement partners.
- Proficiency with Excel.
- Fluent English.
- Analytical thinking and a passion for gaming and marketing.
- Ability to lead projects from initiation through completion.
Nice to have
- Bachelor’s degree in industrial engineering, statistics, mathematics, or a related field.