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Mid-Level Digital & eCommerce Marketing Manager

Effectivate·Israel·en
On-siteFull-timePerformance MarketingDigital Health

Lead digital growth for a web-based cognitive training platform, owning acquisition, conversion, eCommerce performance, and revenue optimization.

Responsibilities

  • Plan, execute, and optimize performance campaigns across Google, Meta, TikTok, and other channels
  • Own and improve the eCommerce funnel from product pages through checkout and retention
  • Manage online sales activities, promotions, and product performance tracking
  • Oversee websites, landing pages, and other digital assets
  • Lead mobile and in-app campaigns to increase engagement and conversions
  • Analyze performance data, identify growth opportunities, and implement new tools and strategies
  • Work full-time onsite in Tel Aviv from 09:00 to 18:00

Requirements

  • At least 3 years of end-to-end digital marketing experience
  • Strong expertise in Google Ads, Meta Ads, GA4, Tag Manager, SEO, and WordPress
  • Proven experience managing and optimizing eCommerce platforms and conversion funnels
  • Strong analytical and data-driven approach
  • Proactive, independent, and collaborative working style

Nice to have

  • Experience with mobile or in-app campaigns

Benefits

  • Meaningful impact on cognitive wellness and user outcomes
  • Work with a passionate, driven team
  • Direct ownership of digital growth and business performance

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