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Marketing Operations & Lifecycle Manager
HybridFull-timePerformance MarketingTravel Services
A growing travel technology company is hiring a Marketing Operations and Lifecycle Manager to build the systems, automations, and customer journeys supporting acquisition, activation, retention, referrals, and growth. The role is hybrid in Tel Aviv, Israel, and offers ownership of key processes and
Responsibilities
- Own customer journeys from acquisition through payout and retention
- Build and optimize lifecycle campaigns across email, SMS, WhatsApp, push notifications, and other channels
- Design onboarding, activation, engagement, referral, and retention programs
- Segment audiences and personalize communications
- Manage and optimize HubSpot and the wider marketing technology stack
- Build automations, workflows, lead routing, scoring, and reporting systems
- Maintain accurate, actionable, and accessible marketing data
- Improve attribution and conversion tracking across channels
- Monitor funnel performance and growth metrics
- Identify lifecycle bottlenecks and growth opportunities
- Run experiments to improve activation, conversion, retention, and referrals
- Create dashboards and reports for decision-making
- Coordinate with marketing, product, partnerships, and customer success teams
- Support campaign, partnership, and growth initiative launches
Requirements
- At least 3 years of experience in marketing operations, lifecycle marketing, CRM, growth operations, or a related role
- Strong analytical mindset and confidence working with data
- Experience building automated customer journeys and lifecycle campaigns
- Excellent English communication skills
- Highly organized, proactive, and detail-oriented
Nice to have
- Experience in startups, SaaS, fintech, travel, or consumer technology
- Familiarity with Customer.io, Braze, Intercom, Zapier, Make, Segment, GA4, Mixpanel, or Amplitude
- Experience with AI tools and workflow automation
- Knowledge of attribution, lead management, and conversion optimization
Benefits
- Hybrid work in Tel Aviv, Israel
- Direct collaboration with company founders
- Significant ownership from the first day
- Growth opportunities in a high-impact role
- Opportunity to improve travelers' experiences