M
Marketing Lead
Not specifiedFull-timePerformance MarketingSecurity Services
Lead and execute global marketing initiatives for a security services company, combining strategy and hands-on execution to generate pipeline, strengthen the brand, and support growth.
Responsibilities
- Develop and execute the company marketing plan and priorities
- Drive demand generation through digital and outbound channels
- Create and manage campaigns that support pipeline growth
- Own content strategy, messaging, and thought leadership initiatives
- Lead SEO and GEO initiatives to improve visibility and inbound growth
- Plan webinars, events, and other lead-generation activities
- Partner with Sales on campaigns, enablement, and lead quality
- Measure campaign performance and optimize using data
- Manage external vendors, agencies, and freelancers
Requirements
- 5–8 years of B2B marketing experience
- Experience driving lead generation and supporting revenue growth
- Hands-on experience with digital marketing, content, and campaign management
- Experience partnering closely with Sales
- Strong project management and execution skills
- Strong storytelling and written communication skills
- Experience with SEO and GEO
- Native-level written and spoken English
Nice to have
- Experience in cybersecurity, security, intelligence, SaaS, or another complex B2B industry