P
Growth Marketing Manager
Not specifiedFull-timePerformance MarketingFinTechRetail Technology
Own marketing strategy and execution for a company offering payment and commerce solutions to businesses. Build qualified lead flow, improve acquisition efficiency, and strengthen product positioning through measurable campaigns.
Responsibilities
- Develop and execute a marketing plan with priorities, budgets, and growth targets.
- Generate leads through paid search and social, organic content, SEO, email, and partnerships.
- Plan, launch, and optimize campaigns across Google Ads, LinkedIn, and Meta.
- Create product messaging tailored to different industries and customer needs.
- Manage the website, landing pages, LinkedIn presence, and marketing content.
- Lead product launches and create sales materials, customer stories, and case studies.
- Improve the customer acquisition funnel from initial engagement through lead qualification and sales conversion.
- Build CRM workflows, lead-nurturing campaigns, and marketing automation.
- Work with sales to define lead quality, improve follow-up, and measure marketing’s contribution to pipeline and revenue.
- Track performance, run experiments, and allocate budgets based on results.
- Coordinate external agencies, freelancers, and partners as needed.
- Use AI tools for research, content production, campaign testing, and reporting.
Requirements
- At least 4 years of experience in growth, digital marketing, or demand generation
- Demonstrated success generating qualified leads and improving conversion rates
- Hands-on experience managing paid campaigns and marketing budgets
- Strong analytical skills, including GA4, conversion tracking, attribution, and reporting
- Practical experience with CRM platforms and marketing automation
- Strong Hebrew and English copywriting and communication skills
- Ability to understand technical products and communicate their value clearly
Nice to have
- Experience in payments, retail technology, e-commerce, or point-of-sale solutions
- Experience with SEO, lifecycle marketing, or partner marketing