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CRM Lead
On-siteFull-timePerformance MarketingVideo Games
Lead CRM and lifecycle marketing for a mobile games portfolio, owning multi-channel campaigns, retention strategy, experimentation, reporting, and AI-enabled workflow automation.
Responsibilities
- Own and continuously develop CRM strategy to improve player engagement, retention, and revenue.
- Plan, execute, and optimize push and email journeys across the player lifecycle.
- Partner with Social, Monetization, and Product teams on integrated cross-channel campaigns.
- Build dashboards and performance reports that convert campaign data into actionable insights.
- Lead A/B testing of messaging, timing, and audience segmentation, and scale successful experiments.
- Use AI tools to automate campaign briefs, copy and creative variations, quality assurance, and reporting.
- Own key performance metrics and improve engagement and retention against benchmarks.
Requirements
- At least 2 years of experience in CRM, marketing automation, or lifecycle marketing.
- Hands-on experience with CRM platforms such as Braze, OneSignal, or similar tools.
- Practical experience using AI tools for copywriting, report generation, campaign briefing, or related workflow automation.
- Strong analytical skills and the ability to turn complex datasets into strategic decisions.
- Full professional proficiency in written and spoken English.
- Strong communication skills and experience collaborating with cross-functional stakeholders.
- Demonstrated ability to own projects from start to finish with a proactive, results-oriented approach.
Nice to have
- Experience in gaming or B2C mobile applications.