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Creative Marketing Lead
On-siteFull-timePerformance MarketingMobile Gaming
Lead a team of marketing creative animators and shape user-acquisition creative strategy across a casual mobile game portfolio. Oversee video and playable asset production, use performance data to improve creative output, and contribute hands-on to 2D, 3D, and playable content when needed.
Responsibilities
- Lead, coach, and mentor a team of marketing creative animators.
- Develop creative marketing strategy for the game catalog across video and playable assets.
- Oversee large-scale user-acquisition creative production.
- Analyze daily performance data to optimize creative output.
- Research market trends, competitors, and industry best practices.
- Use AI tools to improve creative workflows.
- Contribute to 2D, 3D, and playable asset creation when required.
Requirements
- Experience managing and mentoring creative teams.
- Strong 2D and 3D design skills.
- Advanced proficiency in After Effects and Photoshop, with strong animation capabilities.
- Experience in user-acquisition marketing.
- Creative, innovative, organized, and detail-oriented approach.
- Full fluency in English.
Nice to have
- Experience using AI tools in creative and video production workflows.
- Familiarity with playable advertising formats.
- Experience with campaign management fundamentals.