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Senior Marketing Operations Manager
Not specifiedFull-timeMarketing OperationsEnterprise Software
A B2B SaaS company building an AI-powered operations platform for home service businesses is seeking a hands-on marketing operations leader to improve systems, data, and growth processes.
Responsibilities
- Own and optimize HubSpot operations, including workflows, integrations, lifecycle stages, lead scoring, campaigns, and reporting.
- Improve lead routing, campaign tracking, attribution, and full-funnel reporting.
- Manage integrations between HubSpot, databases, and advertising platforms.
- Maintain data quality, segmentation, reporting, and database hygiene.
- Improve partner operations and tracking of partner-sourced pipeline.
- Analyze funnel performance and identify opportunities to improve it.
- Build AI-powered and no-code or low-code automations.
- Work with Marketing, Sales, Partnerships, and other teams to improve operational efficiency.
Requirements
- At least 5 years of experience in Marketing Operations, RevOps, or GTM Operations, preferably in B2B SaaS.
- Deep expertise in HubSpot Marketing Hub, including workflows, campaigns, integrations, and reporting.
- Strong understanding of Google Ads and Facebook Ads and their integration with HubSpot.
- Fluent English.
- Experience in a fast-paced SaaS or scale-up environment.
- Strong analytical skills and understanding of how Marketing, Sales, and Partnerships work together.
Nice to have
- Experience with Make, n8n, APIs, webhooks, and JSON.
- Experience with Tableau, AppsFlyer, SEO, or AEO.
- Background in RevOps or HubSpot consulting.
- Experience with AI tools such as Claude Code or Cursor.