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Marketing Operations Lead
Not specifiedFull-timeMarketing OperationsCybersecurity
Own the marketing technology stack, systems, data, workflows, and integrations that support pipeline generation and sales handoffs. This hands-on role partners with Growth, Content, Product Marketing, Sales, SDRs, and RevOps, and reports to the Head of Growth.
Responsibilities
- Own the marketing technology stack, including HubSpot and Salesforce architecture, data hygiene, and evaluation and implementation of tools.
- Manage lead capture, routing, scoring, lifecycle stages, and service-level agreements.
- Build and optimize email programs and automated nurture workflows across the funnel.
- Develop Clay workflows for enrichment, ICP scoring, account research, and signal-based outbound.
- Build and maintain integrations and automations using APIs, webhooks, and middleware.
- Manage website marketing operations, including WordPress forms, tracking, landing pages, and integrations.
- Support Sales and SDRs with workflows, sequences, territories, and tools.
- Apply AI agents and automation to enrichment, research, routing, personalization, and reporting.
- Own funnel and attribution reporting connecting campaigns to pipeline and revenue.
Requirements
- At least 5 years of experience in Marketing Operations, Growth Operations, or RevOps at a B2B SaaS company.
- Expert-level HubSpot and Salesforce administration and architecture experience, including workflows, lead scoring, lifecycle management, syncs, reporting, and data governance.
- Hands-on Clay experience building enrichment, scoring, and outbound workflows.
- Experience with sales engagement and intelligence tools.
- Strong knowledge of APIs, webhooks, data models, and integrations or automations using tools such as Zapier, Make, n8n, or code.
- Experience with WordPress forms, tracking, plugins, and integrations.
- Knowledge of demand generation, lead generation, email marketing, nurture strategy, and B2B sales pipelines.
- Regular use of AI tools and agents to automate and improve work.
- Full professional proficiency in written and spoken English.
Nice to have
- Cloud or cybersecurity experience.