Growth and Loyalty Manager
Own growth and loyalty initiatives for a consumer platform, improving customer retention and lifetime value through rewards, personalization, and partnerships.
Responsibilities
- Own and scale loyalty programs, reward mechanics, and retention models to increase order frequency, reduce churn, and improve customer lifetime value.
- Use behavioral data to create personalized customer journeys across touchpoints.
- Identify brand partnerships and co-marketing opportunities.
- Lead and mentor the Growth team and align cross-functional stakeholders.
Requirements
- 4+ years of experience in growth, loyalty, or targeted marketing in eCommerce, consumer apps, or digital platforms.
- Experience managing a team and leading cross-functional projects in a matrix organization.
- Hands-on CRM experience with behavioral segmentation, targeted communications, and personalized customer benefits.
- Ability to interpret metrics and turn data insights into marketing and commercial actions.
- Understanding of product and platform mechanics and familiarity with the Israeli consumer market.
Nice to have
- Experience with loyalty programs, customer clubs, rewards, or brand partnerships.