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Director of Corporate Marketing
Not specifiedFull-timeBrand ManagementEnterprise Software
Lead corporate marketing for a web accessibility software company, owning brand positioning, storytelling, integrated campaigns, communications, reputation, and advocacy. Partner with product marketing and demand generation while managing and developing a lean team.
Responsibilities
- Own the company-wide brand narrative and ensure consistent expression across external touchpoints.
- Lead integrated campaigns including proprietary research, webinars, demand generation, and brand initiatives.
- Translate business goals into brand direction and connect marketing activity to pipeline and brand outcomes.
- Brief and direct creative execution across campaign assets.
- Manage analyst relations, public relations, senior-leader communications, and online reputation.
- Own community, advocacy, and influencer programs involving disability organizations, nonprofits, advisory boards, and related partners.
- Bring market and competitive intelligence into planning and business decisions.
- Use AI and LLM tools to improve content and workflow quality and establish team standards.
- Manage competing priorities across a lean team and mentor and develop specialists.
Requirements
- 10+ years of experience in brand, corporate, or integrated marketing.
- Direct ownership of brand strategy and positioning.
- Track record of leading integrated campaigns across paid, earned, and owned channels.
- Working fluency with AI-assisted content and workflow tools.
- Experience hiring, developing, and mentoring marketing specialists.
- Ability to operate hands-on in a lean team while thinking strategically.
Nice to have
- Experience leading analyst relations and public relations programs.
- Established relationships with advocacy groups, nonprofits, or community and advisory boards.