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Brand Manager

Gefen Recruitment (גפן השמות)·Ramat Gan, Israel·en
Not specifiedFull-timeBrand Management

Own the brand portfolio and annual marketing plan, lead integrated campaigns and product launches, and use sales and market insights to identify growth opportunities.

Responsibilities

  • Develop and execute the annual brand marketing plan.
  • Lead campaigns across ATL, digital, social media, trade promotions, events, and point-of-sale visibility; coordinate external vendors and agencies.
  • Own the brand portfolio, identify growth opportunities, and lead product development and launches.
  • Collaborate with Sales, Regulatory Affairs, and Production Planning to implement brand initiatives.
  • Analyze sales data and brand performance to support decisions and identify growth drivers.

Requirements

  • At least 3 years of brand management experience.
  • Experience leading integrated marketing activities and working with advertising, digital, and media agencies and external vendors.
  • Strong analytical skills, including analysis of sales performance, market trends, and competitors.
  • Strong stakeholder management, organization, execution, and attention to detail.
  • Creative approach and understanding of marketing and digital trends.

Nice to have

  • Experience with branded consumer goods in a manufacturing company.

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