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Head of Marketing
УдалённоПолная занятостьPerformance MarketingConsumer Software
Lead marketing strategy and a team of channel specialists for a live consumer app and a launched subscription product. Own the channel mix, marketing budget, and growth toward 100,000 paying users within 6–12 months.
Обязанности
- Set positioning, customer journey, offers, funnels, and competitive strategy
- Choose and develop a balanced mix of acquisition channels, including paid media, agencies, CPA networks, affiliates, influencers, SEO, and referrals
- Lead channel specialists and manage external buyers and contractors
- Monitor advertising accounts, hypotheses, spending, and channel performance
- Own cost per payment, payback, and LTV/CAC across automated funnels
- Turn market insights into product and landing-page improvements to increase conversion
- Test promising channels hands-on and build teams to scale them
- Grow paying users from 1,000 toward 100,000 within 6–12 months
Требования
- At least 5 years of B2C IT product marketing experience, ideally with a web service or subscription app
- Experience as a Head of Marketing, Growth lead, CMO, or CMO's deputy at a product that grew during your tenure
- Personal responsibility for a marketing budget of at least $50,000 per month
- Experience testing at least 10 traffic sources
- Knowledge of subscription unit economics, including cohorts, LTV, churn, and payback
- Ability to present examples of working marketing documents and explain relevant cases
- Fluent Russian
Будет плюсом
- Experience in iGaming, betting, dating, crypto, or high-volume Telegram apps
- Experience with strict advertising moderation
- Background as a media buyer who moved into in-house product marketing
- Experience running a business or launching one or two IT products
- Ukrainian language skills
Условия и преимущества
- Fully remote from any country
- Full-time role dedicated to the project
- Monthly compensation of $5,000–$10,000, depending on experience
- Bonus formula set in the offer, with potential for an additional percentage later
- Compensation paid in USDT
- Direct access to the founder and ownership of marketing strategy, channels, team, and budget