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Senior Paid Search Strategist
УдалённоПолная занятостьPerformance MarketingMedia and Publishing
Lead paid search strategy and commercial growth across assigned financial services categories. Own category roadmaps and performance, use data and experimentation to identify opportunities, and influence cross-functional teams. The role is full-time and remote.
Обязанности
- Set category strategy, growth plans and roadmaps aligned with business objectives.
- Own category revenue, profitability, volume, efficiency and growth performance.
- Identify market trends, risks and opportunities, and recommend initiatives to improve performance.
- Build forecasts and allocate resources using performance data.
- Analyze results, investigate variances, and conduct business reviews and account audits.
- Design testing frameworks and lead experimentation from hypothesis through evaluation.
- Develop and scale PPC tactics, automation, audience expansion and platform innovations.
- Partner with publishers and platform representatives on beta programs and new capabilities.
- Work with Product, Engineering, Business Development, Finance, Compliance, Analytics and leadership teams to advance strategic initiatives.
- Present performance, business cases and growth recommendations to senior stakeholders.
Требования
- At least 8 years of paid search or SEM experience, including substantial experience with Google Ads and Microsoft Ads.
- Track record of owning and growing large-scale PPC programs and delivering measurable commercial results.
- Advanced knowledge of paid search automation, smart bidding and audience targeting.
- Experience managing significant budgets and growing revenue and profitability.
- Strong forecasting, planning and performance analysis skills.
- Experience with web analytics platforms, including Google Analytics and internal reporting tools.
- Familiarity with competitive intelligence and market research tools such as SEMrush, Adthena or Similarweb.
- Ability to influence cross-functional stakeholders, drive change and present strategic recommendations to senior audiences.
- Advanced Excel and data analysis skills.
- Bachelor's degree required.