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User Acquisition Manager
Не указаноПолная занятостьPerformance MarketingMobile Gaming
Drive user growth for a mobile gaming company by managing acquisition campaigns, analyzing performance, testing new approaches, and developing partner relationships.
Обязанности
- Plan, launch, and optimize campaigns across DSPs, SDK networks, affiliates, and incentivized networks.
- Collaborate with creative teams to develop and test advertising assets.
- Analyze campaign performance, player behavior, and funnel metrics to identify growth opportunities.
- Design structured tests to evaluate channels, partners, and campaign approaches.
- Monitor competitors and industry trends.
- Build and maintain relationships with acquisition partners and platforms.
- Coordinate growth initiatives with product, BI, and creative teams.
Требования
- At least 2 years of performance marketing or user acquisition experience in mobile gaming.
- Experience running and optimizing campaigns with measurable ROAS and user growth results.
- Strong data analysis skills and the ability to turn findings into actions.
- Advanced Excel or Google Sheets skills.
- Fluent spoken and written English.
- Bachelor’s degree in business, marketing, economics, or a related field.
Будет плюсом
- Experience at a gaming studio, affiliate, brand marketing team, DSP, or SSP.
- Familiarity with BI tools such as Looker or Tableau, and mobile measurement platforms such as AppsFlyer or Adjust.