C
Senior Performance Marketing Specialist, Auto Insurance
Не указаноПолная занятостьPerformance MarketingFinancial ServicesInsurance
Join a financial products marketplace’s Israel-based paid marketing team to own U.S. auto insurance acquisition. Start with hands-on SEM ownership and expand into paid social and additional channels.
Обязанности
- Build, manage, and optimize Google Ads campaigns for auto insurance, including keyword research, ad copy, bidding, negative keywords, and match-type strategy.
- Manage state- and DMA-level campaign structures, location bid modifiers, and regional performance differences.
- Monitor quote-start and quote-completion rates by keyword, device, and state, and partner with product and conversion-rate optimization teams to address funnel drop-off.
- Track competitive auction dynamics and adjust bidding and messaging based on competitor activity and seasonality.
- Expand acquisition ownership into paid social and other non-search channels.
- Monitor daily performance against gross profit margin and revenue targets and take corrective action.
- Ensure ad copy and landing pages meet insurance advertising requirements, licensing disclosures, and state restrictions in partnership with Legal and Compliance.
- Contribute to weekly performance reporting with clear context and recommended actions.
Требования
- At least 2 years of hands-on paid media experience in U.S. auto insurance at a carrier, agency, or comparison marketplace.
- At least 3 years of hands-on Google Ads experience in a performance or direct-response environment, including measurable ROAS improvement or CPA reduction.
- Experience running Meta Ads or TikTok Ads campaigns.
- Strong understanding of revenue per click, revenue per lead, lead quality, and payout-driven bidding decisions.
- Knowledge of Smart Bidding, keyword match types, Quality Score, search-term analysis, geo-targeting, and campaign structure.
- Ability to make independent optimization decisions within agreed guardrails.
- Clear written English and ability to communicate performance insights to a U.S.-based team.
- Bachelor’s degree preferred.
Будет плюсом
- Experience at an insurance comparison marketplace or aggregator.
- Exposure to Microsoft Advertising (Bing Ads).
- Experience working with U.S.-based teams remotely.
- Experience with Performance Max campaigns.