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Senior Performance Marketing Manager
Не указаноПолная занятостьPerformance MarketingTravel
Own the analytical and quantitative engine behind paid acquisition, using first-party data, experimentation, attribution, and customer lifetime value analysis to drive measurable growth.
Обязанности
- Architect and optimize paid acquisition strategies using incrementality and customer lifetime value analysis.
- Design, run, and analyze incrementality tests, geo-experiments, and multi-touch attribution models.
- Guide budget allocation using internal data rather than relying solely on platform reporting.
- Collaborate with data analysts, AI researchers, and product managers to improve the growth platform and first-party data pipeline.
- Use BigQuery, SQL, server-side GA4, and AI-driven automation to optimize targeting, creative performance, and campaign decisions.
- Analyze the full user journey from ad impression to conversion to identify friction points and growth opportunities.
Требования
- At least 4 years of experience in growth marketing, performance analytics, or marketing science.
- Experience in a high-scale B2C, e-commerce, or travel environment.
- Advanced SQL skills and hands-on experience with BigQuery, Snowflake, or a similar data warehouse.
- Strong knowledge of attribution modeling, server-side tracking, incrementality testing, and multi-touch attribution.
- Working knowledge of Google Ads, Meta Ads, and the programmatic advertising ecosystem.
- A hypothesis-driven approach with strong understanding of statistical validity and data-backed decision-making.