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Director of Performance Marketing
Не указаноПолная занятостьPerformance MarketingMobile Gaming
Lead performance marketing, user acquisition, and retargeting across a portfolio of mobile games. Own strategy, team leadership, and multi-million-dollar budgets, using data and experimentation to drive efficient growth.
Обязанности
- Set performance marketing, user acquisition, and retargeting strategy across the mobile game portfolio.
- Lead, mentor, and develop the Performance and User Acquisition organization.
- Own and optimize marketing budgets across games, channels, markets, and platforms.
- Improve profitability and growth through ongoing performance optimization.
- Identify and assess growth opportunities, channels, platforms, and markets.
- Establish performance goals, KPIs, processes, and organizational best practices.
- Oversee campaign strategy and performance across advertising platforms.
- Lead go-to-market and product marketing initiatives supporting growth and launches.
- Use data, attribution, experimentation, and market insights to guide investment decisions.
- Partner with Creative on strategy, testing frameworks, and ad development.
- Work with Product, BI, Monetization, and Data teams to improve acquisition and monetization funnels.
- Build advertising partner relationships and monitor platform developments and industry trends.
- Present performance results, forecasts, insights, and recommendations to senior leaders.
Требования
- At least 7 years of experience in performance marketing or user acquisition, including significant mobile gaming experience.
- At least 3 years of people management experience, including leading managers or a multi-layered team.
- Experience owning large-scale user acquisition and retargeting across multiple games, markets, and channels.
- Experience managing multi-million-dollar marketing budgets and accountability for business and growth outcomes.
- Expertise in performance metrics including ROAS, LTV, CAC, retention, payback, and user growth.
- Hands-on knowledge of self-serve advertising platforms, including social, DSP and SDK, content, CPE, ASA, and CTV platforms.
- Knowledge of mobile attribution and measurement platforms such as AppsFlyer and Adjust.
- Experience partnering with creative teams to develop, test, and scale effective ad creatives.
- Strong analytical and business judgment, with the ability to turn complex data into recommendations.
- Fluent written and spoken English.
- Advanced Excel skills.
Будет плюсом
- Experience with SQL, Tableau, or other business intelligence tools.
- Ability to apply AI and adopt new tools and methods to improve analytical processes.