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Senior Monetization Manager
Не указаноПолная занятостьPerformance MarketingComputer Games
Lead monetization strategy and execution for a gaming business, using player insights, promotions, and marketing campaigns to improve retention and spending.
Обязанности
- Develop quarterly and monthly monetization strategies using product features and marketing tools
- Segment players by motivation and behavior
- Design and implement strategies aligned with retention and monetization KPIs
- Create and execute daily promotional plans across channels, including campaign design, creative development, launch, quality assurance, monitoring, analysis, and adjustment
- Coordinate with creative, operations, product, and business analytics teams
Требования
- At least 3 years of experience as a Monetization Manager in gaming or a similar industry
- Methodical, data-driven approach with the ability to present findings clearly for business decisions
- Strong quantitative and qualitative analysis skills
- Strong written and verbal English
- Advanced Excel skills
- Collaborative, proactive, curious, independent, and quick to learn
Будет плюсом
- Looker knowledge
- BigQuery knowledge