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Senior Marketing Operations Manager
В офисеПолная занятостьPerformance MarketingHospitalityEnterprise Software
Own the systems, processes, data, and reporting that support a B2B SaaS marketing engine. Improve coordination between Marketing and Sales, optimize lifecycle operations, and measure funnel and pipeline performance.
Обязанности
- Own and optimize marketing operations across HubSpot and Salesforce.
- Manage workflows, automation, lifecycle stages, lead scoring, segmentation, and lead routing.
- Maintain accurate marketing data and synchronization between systems.
- Build dashboards and reporting for funnel performance, conversion rates, pipeline contribution, attribution, and CAC.
- Partner with Sales to improve lead qualification, handoffs, and pipeline visibility.
- Define KPIs and evaluate external agency performance across paid media, SEO/GEO, content, and website initiatives.
- Use data to identify operational improvements and support growth, CRO, and future ABM programs.
Требования
- At least 5 years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a similar role in a B2B company.
- Hands-on experience with HubSpot and Salesforce.
- Experience building workflows, automation, lifecycle stages, lead-scoring models, segmentation, lead routing, and reporting processes.
- Experience with Clay or similar tools for data enrichment, lead routing, and workflow automation.
- Strong understanding of funnel analytics, pipeline reporting, attribution, and marketing data quality.
- Experience running or prioritizing conversion-rate optimization programs, including A/B testing and landing-page initiatives.
- Experience managing or evaluating external marketing agencies.
- Understanding of paid media, SEO/GEO, website conversion, and CRO.
- Strong analytical, communication, and collaboration skills, with a structured and detail-oriented approach.
Будет плюсом
- Experience in demand generation or growth strategy.
- Experience with AI tools for marketing productivity.
- Experience supporting account-based marketing initiatives.