V
Paid Media Delivery Lead, Pharma
Не указаноПолная занятостьPerformance MarketingEnterprise SoftwareHealthcare Technology
Own end-to-end delivery and performance of targeted audiences for pharma clients, combining paid media expertise, data measurement, and technical problem-solving. Work with US-based client performance, deployment, and account teams, and support client discussions as the delivery expert.
Обязанности
- Own pharma audience strategy, creation, quality assurance, delivery, and deployment handoff.
- Define proof-of-concept measurement frameworks and success metrics with Client Performance; validate methodology before launch.
- Own data requirements, ingestion, geo-split validation, internal reporting, and data sharing; collaborate on dashboard setup and maintenance.
- Monitor audience performance across paid media channels and lead ongoing optimizations against client KPIs.
- Work with Client Performance, Deployment, and Account Management teams; support client calls on audience strategy, measurement, and optimization.
- Troubleshoot audience onboarding, match rates, pixel, and measurement issues with Deployment and Data teams.
- Turn recurring issues into product feedback and process improvements tied to measurable outcomes.
- Clarify ownership, deadlines, and next steps, and raise blockers with proposed solutions.
Требования
- At least 4 years of experience launching, analyzing, or optimizing paid digital campaigns.
- Hands-on understanding of Meta, TikTok, programmatic/display, and search, including audience onboarding, targeting, and optimization.
- Strong analytical and measurement skills, including geo-split, holdout or incrementality, attribution, data requirements, and reliable data flows.
- Comfort working with technical concepts and tools, troubleshooting issues, and using AI tools to automate and scale work.
- Strong ownership, solution orientation, and ability to work in a fast-paced environment with ambiguity.
- Excellent written and verbal communication; able to present to clients and explain technical topics clearly.
Будет плюсом
- Experience in pharma or healthcare marketing, including clinical trial recruitment, commercial, or disease education campaigns.
- Familiarity with healthcare data such as claims, diagnosis, and treatment signals, and related privacy and compliance considerations.