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Marketing Automation Manager
В офисеПолная занятостьPerformance MarketingCreative Software
Lead end-to-end marketing automation and lifecycle campaign execution across products, channels, and audience segments for a subscription-based creative technology platform.
Обязанности
- Set up and manage automated campaigns, newsletters, user protocols, and in-product messaging across multiple products and audience segments.
- Monitor campaign impact, analyze results, and prioritize performance improvements.
- Collaborate with product marketing, creative, content, data, and other teams to align campaigns with business objectives.
- Run ongoing A/B tests across email and in-product touchpoints.
- Create user segments based on status, behavior, demographics, and product usage.
- Support in-app campaigns and landing page activities to drive feature adoption and improve performance.
- Evaluate and implement new automation tools, features, and industry practices.
Требования
- At least 2 years of experience in marketing automation, CRM, lifecycle marketing, or retention marketing at a SaaS company.
- Hands-on experience with Braze or a comparable marketing automation platform such as Klaviyo or Salesforce.
- Strong understanding of customer journeys, funnel optimization, and segmentation strategies.
- Strong ability to analyze email performance metrics and campaign results.
- Experience building automated flows and managing campaign logic.
- Very high proficiency in written and spoken English.
- Collaborative communication skills and a practical, execution-focused approach.
Будет плюсом
- Familiarity with HTML and Clause.
- Experience testing and implementing new marketing automation tools, features, and trends.