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Junior Programmatic and Display Marketing Specialist
Не указаноПолная занятостьPerformance MarketingiGaming
Support the planning, activation, optimization, and reporting of programmatic and display advertising campaigns for a digital gaming business. Work with DSPs, display networks, exchanges, tracking tools, and internal stakeholders while developing expertise in performance marketing and media buying.
Обязанности
- Support the setup, management, and optimization of programmatic and display campaigns
- Work with DSPs, display networks, and exchanges to activate and monitor campaigns
- Assist with creative implementation, testing, and ad format optimization
- Monitor performance metrics and identify trends, issues, and opportunities
- Support tracking implementation, pixel validation, and reporting accuracy
- Prepare regular performance reports and insights for internal stakeholders
- Help manage budgets, pacing, and basic bid adjustments under supervision
- Ensure campaigns follow platform policies and iGaming compliance requirements
- Track developments in programmatic advertising, ad formats, and industry practices
Требования
- Experience or academic exposure to digital marketing, programmatic advertising, or display advertising
- Strong interest in performance marketing and iGaming
- Basic understanding of CPM, CPA, CTR, reach, and frequency
- Comfort working with data, spreadsheets, and reporting tools
- Strong analytical, organizational, and attention-to-detail skills
- Clear written and verbal communication
- Ability to collaborate across teams and manage multiple tasks
- Adaptability and a commitment to high-quality work
Будет плюсом
- Knowledge of sports betting markets, odds, betting types, and market trends
- Experience in online gaming or casino businesses
- Understanding of gambling regulations and compliance
- Experience with customer retention strategies
- Exposure to DSPs or display platforms such as DV360, The Trade Desk, or Adform
- Familiarity with pixels, GA4, and GTM
- Knowledge of banner, rich media, and video creative formats
- Experience in regulated or performance-focused industries
Условия и преимущества
- Learning and development programs
- Performance feedback and career support
- Employee Assistance Programme
- Opportunities for professional growth