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Head of Revenue Growth and Marketing
Не указаноПолная занятостьPerformance MarketingFinancial Services
Lead the marketing-to-revenue funnel for a SaaS business, combining brand strategy, performance marketing, product-led growth, and analytical rigor to increase acquisition, conversion, and ARR.
Обязанности
- Define and execute go-to-market strategy for acquisition, freemium-to-paid conversion, and customer expansion.
- Own growth metrics including CAC, LTV, payback period, activation, trial-to-paid conversion, and net revenue retention.
- Lead audience research, competitor benchmarking, channel analysis, and positioning development.
- Align marketing initiatives with product launches, onboarding, and trial journeys.
- Shape brand awareness strategy and guide long-term awareness budget allocation.
- Develop integrated media strategy across outdoor, digital, television, podcasts, and sponsorships.
- Oversee performance marketing across paid search, paid social, organic search, referral, and partnership channels.
- Allocate budgets using CAC-to-LTV analysis and test new growth channels, affiliate networks, integrations, and ecosystem partnerships.
- Optimize trial funnels, in-app triggers, lifecycle email and SMS, push notifications, and automated conversion programs.
- Lead, mentor, and enable a team of performance marketers and acquisition specialists while fostering experimentation and data transparency.
Требования
- 7+ years of marketing leadership experience in a B2B or B2C SaaS environment.
- Proven success using marketing to drive ARR growth, ideally for SMBs, freelancers, or micro-businesses.
- Deep expertise in product-led growth, self-serve funnels, trial acquisition, and free-to-paid conversion.
- Strong analytical experience with product analytics and attribution tools such as Amplitude, HubSpot, Tableau, or Looker.
- Ability to connect brand, messaging, performance marketing, acquisition, product adoption, conversion, and revenue growth.
- Strategic leadership skills with experience empowering high-performing teams.