M
Head of Monetization
В офисеПолная занятостьPerformance MarketingSocial Networking
Lead the end-to-end monetization strategy for an AI-powered consumer platform. Own pricing, subscriptions, paywalls, in-app economies, experimentation, and revenue growth while balancing conversion with long-term user retention.
Обязанности
- Define and execute the global monetization strategy.
- Optimize monetization funnels, pricing tiers, paywalls, and in-app economies.
- Design and iterate subscription plans, microtransactions, and premium features.
- Lead experiments across paywalls, onboarding, checkout, and promotional offers.
- Set key metrics and develop rigorous A/B testing frameworks.
- Analyze cohort purchasing behavior to identify monetization opportunities.
- Partner with Product, Analytics, Growth, and Marketing teams to integrate monetization into the user experience.
Требования
- At least 5 years of experience leading monetization, dynamic pricing, or business strategy in consumer apps, freemium platforms, or gaming startups.
- Deep expertise in unit economics, including LTV, CAC, retention, churn, and ARPU.
- Strong understanding of conversion funnels, subscription management, and pricing strategy.
- Hands-on experience running high-velocity A/B tests, paywall optimization, and pricing experiments at scale.
- Knowledge of subscription platforms such as RevenueCat or Stripe.
- Understanding of consumer behavior, behavioral economics, and value creation.
- Fluent written and spoken English and Hebrew.
- Strong presentation, communication, autonomy, and leadership skills.