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Head of Marketing Operations
Не указаноПолная занятостьPerformance MarketingEnterprise Software
Own the marketing technology stack, revenue infrastructure, funnel optimization, analytics, and operational execution for a global B2B SaaS company serving software engineering teams.
Обязанности
- Map and optimize the full marketing and sales funnel to improve conversion and pipeline velocity
- Manage digital campaigns across email, paid media, paid social, search, and display channels
- Own HubSpot marketing operations, including workflows, lead scoring, campaign execution, and lifecycle tracking
- Build reporting dashboards with GA4 and HubSpot and develop multi-touch attribution models
- Standardize tracking metrics, improve lead handoff processes, and maintain data integrity across systems
- Manage the marketing technology ecosystem, including evaluation, procurement, implementation, adoption, and optimization
- Lead vendor negotiations and cross-functional training for marketing and AI tools
- Manage a distributed global team through goal setting, coaching, performance management, and process development
- Oversee marketing operations projects and provide technical support to demand generation, content, and growth teams
Требования
- At least 7 years of experience in B2B marketing operations or revenue operations
- At least 3 years of experience managing global marketing operations teams
- Deep functional expertise in HubSpot marketing operations, workflows, lead scoring, custom properties, and marketing automation
- Advanced proficiency with GA4, business intelligence tools, attribution modeling, and cross-platform marketing metrics
- Experience scaling marketing technology architectures in high-growth SaaS companies
- Understanding of technical buyer journeys and developer-focused markets
- Ability to align systems, data, and pipeline processes with Sales Operations, Data Analysts, and Growth teams
Будет плюсом
- Experience in B2B SaaS, DevTools, DevOps, or developer-focused environments
- Experience with Tableau or comparable business intelligence tools
- Experience with vendor negotiations and marketing technology procurement