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Head of Digital Marketing
Не указаноПолная занятостьPerformance MarketingiGamingEntertainment
Lead data-driven digital marketing, customer acquisition, retention and growth across multiple regulated markets. Own strategy, channel performance, budgets, lifecycle engagement and team development while partnering with CRM, Commercial, Product and Operations.
Обязанности
- Develop and execute end-to-end digital marketing strategies aligned with business objectives
- Create market-specific marketing plans, performance targets and go-to-market strategies
- Lead and optimize Paid Search, Paid Social and programmatic media channels
- Drive customer growth, retention and lifetime value through data-led initiatives
- Manage marketing budgets, channel investment and return on investment
- Partner with CRM teams on segmentation, lifecycle journeys, loyalty and engagement
- Deliver performance reporting, forecasting and actionable market insights
- Coordinate campaign delivery with internal stakeholders and external partners
- Support regulatory compliance across marketing activities
- Lead, mentor and develop a high-performing marketing team
Требования
- Bachelor’s degree in Marketing, Business, Commerce or a related field
- At least 7 years of experience in digital marketing, performance marketing, marketing operations or growth marketing
- At least 3 years of experience leading teams and managing cross-functional stakeholders
- Experience working across multiple markets or regions
- Strong expertise in customer acquisition, retention, segmentation and lifecycle marketing
- Hands-on experience with analytics, attribution modeling, digital media platforms and marketing performance reporting
- Demonstrated success managing substantial marketing budgets and optimizing return on investment
- Strong commercial judgment, analytical thinking and stakeholder management skills
- Excellent communication, planning and project management abilities
Будет плюсом
- Experience in online gaming, sports betting, casinos, fintech, eCommerce or other regulated industries
- Experience with CRM platforms, marketing automation and customer lifecycle programs
- Knowledge of customer lifetime value modeling, forecasting and growth analytics
- Experience scaling customer growth initiatives in fast-paced environments
Условия и преимущества
- Ownership of a strategically important digital marketing function
- Influence on acquisition, retention and commercial growth
- Collaboration with cross-functional teams in a fast-paced, data-driven environment
- Visibility across high-impact business initiatives