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Growth Marketing Lead
В офисеПолная занятостьPerformance MarketingEdTechConsumer Software
Lead strategic growth and learner acquisition for consumer subscription apps focused on creative learning. Use data, experimentation, and cross-functional collaboration to drive sustainable user and revenue growth.
Обязанности
- Lead end-to-end growth initiatives focused on acquiring new learners for products and new efforts.
- Define KPIs and generate actionable insights through data analysis and research.
- Plan, manage, and optimize large-scale campaigns across online advertising platforms.
- Develop growth strategies across multiple user traffic channels.
- Build and manage an experimentation process covering hypotheses, test design, KPI selection, execution, measurement, and recommendations.
- Analyze user behavior, market trends, and competitive activity to identify growth and revenue opportunities.
- Collaborate with marketing, engineering, and design teams to implement and optimize growth initiatives.
Требования
- At least 2 years of experience in growth or acquisition roles, with a record of strong performance.
- Bachelor’s degree in a quantitative field.
- Strong data-driven decision-making and business judgment.
- Experience with KPI definition, data analysis, forecasting, and marketing measurement.
- Ability to prioritize independently, solve problems proactively, and execute effectively.