E-commerce and Digital Service Manager
Lead digital commerce and service performance, customer journeys, analytics, SEO, and end-to-end digital initiatives in a target-driven business environment.
Обязанности
- Lead sales and service performance across digital channels against growth, conversion, and customer satisfaction targets.
- Manage and optimize customer journeys and digital funnels to improve user experience and business performance.
- Analyze activity and customer behavior data, generate business insights, and drive data-informed decisions.
- Lead digital projects and solutions end to end, from requirements definition through implementation, measurement, and value realization.
- Lead SEO and GEO activities and adapt digital assets for AI-based search environments.
- Work with marketing, development, product, service, and external supplier stakeholders.
Требования
- Relevant bachelor's degree.
- At least 3 years of experience managing e-commerce or digital commerce operations in a target-driven business environment.
- Proven experience optimizing conversion funnels and customer experience, including work with A/B testing tools.
- Proficiency with analytics and data tools such as Google Analytics and Power BI.
- Strong knowledge of SEO and organic search, including AI search trends and GEO.
- Experience leading digital projects and working with development teams and cross-functional stakeholders.
Будет плюсом
- Experience with CMS platforms, AI tools, and digital automation.
- Opportunity to connect digital commerce, customer service, data, and innovation while influencing business growth.