Digital Marketing Manager – Maternity Leave Cover
Lead digital marketing strategy and execution for a growing coworking brand, managing cross-platform campaigns, digital assets, budgets, and performance optimization.
Обязанности
- Develop a digital marketing strategy covering the customer journey, funnels, and digital touchpoints
- Manage digital budgets and allocate resources to improve ROI and ROAS
- Lead and optimize paid campaigns across platforms including Google, Meta, LinkedIn, and TikTok
- Own and improve websites, landing pages, and conversion rate optimization
- Analyze campaign performance and turn data into actionable improvements
- Manage external suppliers, agencies, and freelancers
- Coordinate with internal teams to align digital initiatives with business goals
Требования
- At least 2 years of digital marketing management experience
- Track record managing substantial advertising budgets and delivering measurable results
- Strong command of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other advertising platforms
- Hands-on experience with SEO, CRO, analytics tools such as Google Analytics 4, Tag Manager, or Hotjar, and WordPress
- Strong technical understanding and ability to lead cross-organizational projects
Будет плюсом
- Experience in real estate, coworking, or hospitality
- Experience at a well-known advertising agency
- Familiarity with Salesforce, CRM systems, marketing automation, and personalization
- Experience in a global company or multi-branch network