Senior Marketing Operations Manager
A high-growth SaaS company is seeking a Senior Marketing Operations Manager to lead scalable lifecycle campaign execution across channels and regions. The role owns campaign workflows, quality reviews, approvals, compliance, stakeholder coordination, and continuous process improvement using Braze, ๆ
Обязанности
- Own the end-to-end campaign execution process, from brief submission through review, approval, and launch.
- Review campaign output for brand alignment, tone, compliance, and contextual quality.
- Guide stakeholders through execution edge cases, exceptions, and escalations.
- Manage suppression checks, overlap reviews, sensitive-account handling, and cross-functional sign-offs.
- Build and maintain the campaign execution operating model across channels and regions.
- Maintain brand guidelines, templates, regional rules, escalation logic, and other operational documentation.
- Own the campaign calendar and provide stakeholders with visibility into launches and priorities.
- Partner with product marketing, growth, legal, and regional teams on campaign standards and execution.
- Analyze performance patterns and improve campaign processes and brief structures.
- Identify execution gaps and lead changes that improve operational capabilities.
Требования
- 3–5 years of experience in lifecycle marketing, CRM, or marketing operations within a high-growth SaaS company.
- Hands-on experience with Braze or a comparable marketing automation platform.
- Strong editorial judgment and the ability to assess campaign quality, tone, context, and compliance.
- Experience building processes and operating models in complex, cross-functional environments.
- Excellent communication and stakeholder coordination skills.
- Strong organizational skills and the ability to manage high campaign volume without compromising quality.
- Comfort with ambiguity and building processes from scratch.
Будет плюсом
- Experience with AI-powered tools and marketing automation.
- Familiarity with Looker, SQL, or equivalent data and analytics tools.