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Category Manager (Trade Marketing)
HybridFull-timeCategory ManagementFood and Beverage Manufacturing
Lead category growth across channels and customers by combining sales analysis, shopper insights, commercial planning, and in-store execution. This hybrid, full-time role is based in Airport City, Israel, and reports to a team lead.
Responsibilities
- Lead category sales performance through annual plans aligned with business goals and market trends.
- Analyze category performance across channels and customers to identify gaps and growth opportunities.
- Build and execute action plans to improve performance and profitability.
- Manage product mix and customer portfolios.
- Lead product launches and in-store activations, including budgets and go-to-market planning.
- Generate shopper and competitive insights to support commercial decisions.
- Drive point-of-sale visibility and execution excellence.
- Own sales forecasting in collaboration with planning teams.
- Monitor distribution, product availability, and execution.
Requirements
- Bachelor’s degree.
- At least 3 years of experience in category management, trade marketing, or commercial roles in FMCG.
- Strong analytical capabilities and experience working with data.
- Experience in a complex, cross-functional environment.
- Advanced Excel and PowerPoint skills.
- High level of English.
- Analytical thinking, strategic judgment, stakeholder influence, and a proactive hands-on approach.